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TRaIning Behaviours towards Energy efficiency: Play it!


EU contribution
Total costs
Funding programme
EE 11 - 2014/2015: New ICT-based solutions for energy efficiency


The TRIBE project aimed to contribute to a change in citizens’ behaviour towards energy efficiency in public buildings, through their engagement in the experience of playing a social game, linked by ICT to real time data collected from five pilot buildings hosting around 1300 regular users (employees, tenants, etc.) and almost 12000 eventual users (visitors).

As a result of the analysis and developments accomplished using the pilot cases of the TRIBE project, and in addition to the game that served to collect all the relevant information, a whole and very broad number of tools and guidelines, named the TRIBE pack, were set up to be used by public building tenants and owners. The goal was to foster the spread of the public building users’ behavioural change as well as to support the deployment of ICT for energy efficiency among public building owners and operators.

The final TRIBE pack included:

  • an initial energy audit and diagnosis,
  • the development of a virtual pilot in conformity with the image of the real buildings,
  • an adapted ICT for an energy efficiency deployment plan,
  • a funding scheme merging existing instruments with clean web solutions, and
  • a user engagement campaign addressing the specific behavioural change challenges.



Project demonstration sites

Fellow cities


The project had the following scientific and technical objectives:

  • To develop a taxonomy of the public building users’ behaviour profiles towards energy efficiency, identifying conduct patterns and drivers for the evolution of their individual and group attitudes, based on different psychosocial behaviour theories.
  • To collect real time comparable and reliable data about the energy performance of the pilots and their users’ behaviour, aiming to complement the currently existing monitoring systems with minimum investments.
  • To identify and evaluate a set of energy efficiency actions adoptable by public building users and managers which maximize the total energy savings impact.
  • To model and simulate the effects of the set of energy efficiency actions on the building and on the users’ individual and group behaviour.
  • To assess the evolution of the players’ behaviour towards energy efficiency at individual, building, city and EU level by means of the development of two main Key Performance Indicators (KPIs) addressing knowledge and engagement on energy efficiency.
  • To create and develop an EU wide virtual community for exchanging knowledge and positive attitudes towards energy efficiency, boosting the spread of word-of-mouth advertising.


Eduardo Cembrano
CIRCE Foundation