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Urban Reverb: Make the Match - Striking a Deal between Cities and Finance

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Make the Match - Striking a Deal between Cities and Finance

This Urban Reverb episode explores how to connect sustainable city projects with private investment. Experts like Jessica Stromback and Smart Cities Marketplace matchmakers Jorge Rodrigues de Almeida and Eelco Kruizinga explain that while funding is available, many local projects aren’t structured in ways that attract investors. The Smart Cities Marketplace helps bridge this gap, supporting cities in developing bankable projects and transitioning from grant-based funding to long-term financial models.

Deputy Mayor Malvine Socaci shares how her town of Vulcan, Romania, is transitioning from coal to sustainability by attracting investment for green tourism. She emphasises the power of trust, dialogue, and local leadership. As ESG investing grows, so does the push for greener projects. The message is clear: challenges remain, but with the right support and collaboration, change is not only possible — it’s already underway.

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